WebEx
When business can't wait, meet online.
Since being appointed as their B2B marketing agency we've been working with WebEx on their acquisition marketing strategy by creating a defined model for increasing their online lead generation, and tracking and analysing ROI. But we don't stop there - we've taken WebEx outside to the masses with our 'WebEx Anywhere' campaign, taken prospective customers for a ride in WebEx taxis, escalated the excitement in tube stations and hopefully made WebEx more prosperous with clever use of rich media.
We've also run a poster campaign at Canary Wharf.
As part of their ongoing customer communications programme, we've created a Start-up Kit for new users, branded a series of thought leadership webinars - our "360briefings" - and made training more accessible with SmartMoves.
And in response to a hot topic, we've also taken a light-hearted look at environmental credentials with our fun Green Quiz - take this irreverent test and get your eco profile... or one for your employer!
