To capture the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. As the steps continually moved forwards, the pen appeared to create the bright yellow safety marks on the side of the steps – non-stop from morning to night.
(via I believe in advertising)
Over at SomethingAwful.com there’s a selection of photoshops depicting what happens when you let product placement get out of hand. My personal favourites are:
Very subtle (and you know everybody was thinking it)
Head on over and check out the rest, it is Friday after all.
(via Something Awful)
Is this the very first instance of an advergame? This specially commissioned game, of which only 125 copies were made, was released in 1983 and only given to Coca-Cola employees. The classic invaders were replaced with letters that spelled P E P S I and the command ship was transformed into a Pepsi logo.
Due to it’s rarity, this particular cartridge fetches good money on eBay with one selling recently for $1,825.
(via Retro Thing)
In our modern, time critical existence we rarely think about those whose lives are shattered by the relentless march of computer technology.
(via Dark Roasted Blend)
