Live television advertisement featuring skydivers spelling out the letters HONDA.

An oldie, but a goodie. One of the digital departments favourite ads.

Excellent use of typography on these cans of Cidra Krönleins Bryggeri cider.

What is 1,073,741,824 gigabytes?
An Exabyte. A “byte: is a collection of 8 bits. A “bit” is the smallest unit of information that can be stored in a computer, and consists of either 1 or 0 (or on/off state). All computer calculations are in bits.

Bytes are convenient because, when converted to computer mode, they can represent 256 characters, such as numbers or letters. So a byte is 8 times larger than a bit.

Common aggregations for bytes come in multiples of 1,000, such as kilobyte, megabyte, gigabyte, and so on. The progression is as follows:

Bit (b)1 or 0
Byte (B)8 bits
Kilobyte (KB)1,000 bytes
Megabyte (MB)1,000 KB
Gigabyte (GB)1,000 MB
Terabyte (TB)1,000 GB
Petabyte (PB)1,000 TB
Exabyte (EB)1,000 PB
Zettabyte (ZE)1,000 EB

What is the Exaflood?